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Advertising and Sponsorships:  Chair, open

The Task Force on Advertising will work with advertisers and their agencies to create new paradigms and convergence strategies to attract ad dollars into membersí sites and webcast streams.

Objective: to create in-stream advertising and sponsorship rates and data, to standardize CPM criteria for different levels of streaming delivery, and to develop standards for audience measurement.


Advertising Age

Ad Week

Direct Marketing News

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