Media Alliance, Inc.
Together, we will show the world.
Together, we will show the world.
Task Forces and Objectives
Global task forces are being organized to provide Members with a means to resolve many of the pressing issues confronting the streaming media community. Task Forces are empowered to formulate policy, join any and all alliances necessary to achieve their objectives, to issue reports, to form special subcommittees, to pursue regulatory change, and even to hold public hearings.
[ ] If you are willing to serve on (or chair) a task force, please Click here and identify the task force(s) which interest you.
Internet Media RightsInternet Media Rights Task Force
The Task Force on Internet Media Rights (IMRs) will explore copyright and trademark issues related to content sharing and deep linking, and will maintain the lists of available content.
Objective: to develop a standard for digital and internet rights, and to articulate support for the protection of content ownership in the web broadcast environment.
The Task Force on Bandwidth Access will support ‘last mile’ equal access, as well as wireless and other solutions.
Objective: to impact the cost of bandwidth for members, including the possibility of cooperative buying, to influence new paradigms for bandwidth pricing, and to speed the availability of fast bandwidth access to every doorstep.
Internet and Civilization
The Task Force on the Internet and Civilization
will explore ways for streaming media to enhance human interactivity and
public and community service, especially among youth.
Objective: to study the impact of the computer and streaming media on interpersonal habits, and to develop programs and programming that features an interactive ‘community’ interface rather than a lone experience.
The Task Force on Streaming Technology
will provide the organization’s members with important data on
advances in the science.
Objective: to provide members with an R&D function, as well as provide members with an important coalition to influence a common player platform, currently controlled by competing forces to the expense of the industry and at an enterprise loss to the end user.
The Task Force on Wireless and Appliances
will develop information and relationships designed to assist members in
serving the non-PC industry.
Objective: to coalesce members on the front lines providing or syndicating content to the handheld, mobile, automotive and other rapidly developing markets, to assure equal access by all to these features.
The Task Force on Global Commerce
will work to enhance revenues and eCommerce opportunities via regional
and worldwide collaborations.
Objective: to stimulate access to all members to the entire global community by sharing some of the costs to overcome the barriers to entry, and to share information about cultural and political environments associated with the world wide web and streaming media.
The Task Force on Education
will seek to influence and guide editorial coverage on the industry,
assist in the organzation’s newsletter, website and networking, as
well as to arrange trade shows, pavilions, roundtables, events etc.
Objective: to advance the industry within the media and provide opportunities for all members to join in marketing and promotional alliances.
The Task Force on Capital Growth
will study the market, develop financial resources and capital sources,
and prepare reports which assist in identifying the growth of the
Objective: to spur access to investment capital for members.
The Task Force on Advertising
will work with advertisers and their agencies to create new paradigms
and convergence strategies to attract ad dollars into members’ sites
and webcast streams.
Objective: to create
in-stream advertising and sponsorship rates and data, to standardize CPM
criteria for different levels of streaming delivery, and to develop
standards for audience measurement.
The Streaming Media Foundation
will be established to provide support for education and programs to
advance streaming media as a profession and science.
Objective: to create a
charitable adjunct to the Alliance to support the archivals of
pioneering streaming media, develop alliances with art and other
institutions, and to create scholarships to challenge individuals to
adopt streaming media as a profession or career.
Please identify any other Task Forces or Objectives you believe the organization should establish or on which you would be willing to serve: