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BYLAWS OF STREAMING MEDIA ALLIANCE, INC.

ARTICLE IX

LICENSING & ADMINSTRATIVE RIGHTS

Section 1.  Licensing and Rights.

Certain properties trademarks, copyrights, programs, names, titles, forums, special membership designations and other entitlements developed by and for Alliance shall remain the property of the Alliance.

Section 2.  Administrative Duties.

The Administrator, and/or its assigns or successors, shall serve as Administrator of the Alliance in perpetuity, performing such duties and functions as otherwise set out in these Bylaws.   The Administrator, may solely determine at any time that it is in its interests to relinquish such authority or to assign such rights as it deems reasonable or expedient. 

Section 3.  Assignment in Perpetuity.

All provisions of these Bylaws relating to duties, functions, authority or rights exercised by The Administrator, are deemed to be assigned by Charter, in perpetuity to The Administrator, an entity established for such purposes by The Administrator and/or its successors or assigns.   No subsequent Membership, Board, legal or other action shall withdraw or otherwise have the effect or in any way infringing upon such right and authority of The Administrator, to carry out the provisions of this Article in perpetuity.